Creative Strategist (Freelance)
Contract: Freelance
Start: Immediate / Urgent
Location: London
Working Pattern: Hybrid – 3 days in the office
The Opportunity
We’re looking for a Freelance Creative Strategist to immediately support a busy creative studio developing campaigns and entertainment-led ideas for major brands.
This role is about finding the insight behind the idea – understanding audiences, culture and the brief, then turning that thinking into a clear creative direction that teams can build from.
You could come from advertising strategy or planning, bringing strong brand and audience fundamentals with an appetite for digital, or from a social publisher / digital content environment where you’ve developed a strong instinct for what audiences actually choose to watch, particularly on YouTube.
The Role
- Interrogate client briefs and uncover the audience or cultural insight behind them.
- Develop clear strategic territories that inspire strong creative ideas.
- Shape campaign narratives, propositions and positioning.
- Work alongside creatives and producers during concept development.
- Research audiences, culture, competitors and emerging behaviours.
- Build compelling strategic thinking into pitches and client presentations.
- Connect traditional brand thinking with the way audiences consume entertainment today.
- Bring informed thinking around YouTube, digital formats and audience behaviour into the creative process.
Requirements
- Experience as a Creative Strategist, Strategist, Planner or similar.
- Background in advertising, creative agencies, branded entertainment, publishing or digital content.
- Strong ability to turn research and audience insight into simple, compelling strategic thinking.
- Excellent written, presentation and storytelling skills.
- Comfortable working closely with both creative and client teams.
- Strong knowledge of brands, culture and consumer behaviour.
- An enthusiasm for YouTube and modern digital entertainment, alongside strong traditional strategy fundamentals.
- Available immediately or at short notice.
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