Category Development Manager

• Deliver best-in-class category leadership with customers to drive growth and customer engagement




• Use market, shopper and customer insights to identify category growth opportunities




• Lead the development and execution of the category picture of success through strategic category plans




• Deliver best-in-class Category Management using an objective total-category perspective




• Provide market, consumer and shopper insights to customer and operational teams




• Manage the range review process from inception through implementation




• Deliver post-review analysis




• Deliver Mars NPD launches into accounts




• Create category-focused selling stories




• Identify listing opportunities and challenges




• Provide merchandising solutions to maximise on-shelf delivery




• Collaborate with insight colleagues to develop in-depth account understanding




• Develop a retailer-tailored category vision and clear three-year category strategy




• Collaborate with Sales to set joint targets using the picture of success model




• Manage customer relationships, meetings, and interactions against the contact strategy

Requirements

• Customer experience with ability to engage, influence and impact customers by providing guidance on strategic direction of category




• Category Leadership expertise




• Broad and in-depth understanding of FMCG context and retail landscape




• High analytical acumen




• Ability to drive and translate insights into relevant strategies and tactics internally and for execution with customers




• Ability to develop clear three-year category strategies aligned with retailers




• Ability to collaborate with Sales and insight colleagues




• Ability to deliver category vision content and deploy it to the shelf

Core Competencies

Demonstrates expertise in Category Leadership and the ability to develop and execute strategic category plans that drive growth and customer engagement. Proficient in leveraging market insights and analytics to create tailored category strategies and deliver effective merchandising solutions.

Highest-signal resume keywords

• Category Leadership Expertise




• FMCG Context Understanding




• High Analytical Acumen




• Customer Engagement Skills




• Strategic Planning

ATS Optimization Keywords

Hard Skills

• Category Management




• Market Analysis




• Consumer Insights




• Strategic Planning




• Post-Review Analysis




• Merchandising Solutions




• Range Review Management




• Category Strategy Development




• NPD Launch Execution




• Selling Story Creation

Soft Skills

• Collaboration




• Influencing Skills




• Customer Relationship Management




• Communication Skills




• Guidance Provision

Industry Keywords

• FMCG




• Retail Landscape




• Category Vision




• On-Shelf Delivery




• Account Understanding




• Strategic Direction




• Category Growth Opportunities




• Insight Collaboration




• Customer Engagement




• Sales Collaboration

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