Data Analyst

Company: Digital Waffle
Apply for the Data Analyst
Location: Worcester
Job Description:

Job Description

A leading ecommerce retailer is hiring a Senior Data Analyst to help drive smarter, more commercially focused decision-making across the business.

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This is a hands-on senior analytics role with leadership responsibility for a small team. You’ll build and improve reporting, data models and dashboards, while also mentoring analysts and helping stakeholders turn data into practical business decisions.

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Role: Senior Data Analyst

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Salary: £60,000 – £65,000

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Location: Hereford, hybrid working – 2 to 3 days per week onsite

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What you'll be doing

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  • Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
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  • Lead and mentor a small team of Data Analysts, providing technical guidance and support.
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  • Turn large datasets into clear, actionable insights that improve commercial performance.
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  • Lead cross-functional analytics projects and help uncover opportunities for optimisation.
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  • Own the quality and consistency of reporting across the business.
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  • Manage incoming data requests, prioritise effectively and delegate work across the team.
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  • Improve BI tools, processes and reporting standards.
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  • Work closely with the Data Science Manager on the wider analytics and data roadmap.
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What you'll need

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  • Strong commercial experience within data analytics or business intelligence.
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  • Excellent SQL skills with experience querying large-scale datasets.
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  • Experience building dashboards, databases and reporting solutions.
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  • Proven ability to translate data into actionable commercial insight.
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  • Experience mentoring or managing junior analysts.
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  • Strong stakeholder management and communication skills.
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  • Good commercial awareness and the ability to understand wider business performance.
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  • Experience working with cloud data platforms and modern BI tools.
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  • Highly organised, proactive and comfortable managing multiple priorities.
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Nice to have

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  • Experience with Google Cloud Platform.
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  • Experience using Looker or Google Analytics.
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  • Background within ecommerce, retail or another high-volume consumer environment.
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This role would suit an experienced Data Analyst who enjoys combining hands-on technical work with team leadership and wants to play a key role in how a data-driven ecommerce business makes decisions.

Posted: August 21st, 2026