Marketing Analytics Manager

Job Description

Marketing Analytics Manager

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3-Month Contract | OutsideIR35 | Abingdon (Hybrid)

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We're looking for an experienced Marketing Analytics Manager to join a high-performing marketing team on an initial 3-month contract. This role has arisen to provide cover during a period of absence and requires an individual who can quickly integrate into the team and deliver value from day one.

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This is an excellent opportunity for a hands-on marketing analytics professional who enjoys turning complex data into actionable insights and influencing marketing performance through data-driven recommendations.

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The Role

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You'll be responsible for supporting marketing teams through the analysis and interpretation of campaign performance data, helping stakeholders understand what's working, identifying opportunities for improvement and providing recommendations to optimise results.

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Key responsibilities include:

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• Monitoring and analysing marketing performance across multiple channels.

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• Producing and enhancing reporting and dashboards using Power BI.

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• Using Google Analytics and other marketing platforms to assess campaign effectiveness.

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• Analysing data sets using SQL to identify trends, issues and opportunities.

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• Providing insight-led recommendations to marketing stakeholders.

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• Supporting campaign planning through benchmarking, forecasting and performance analysis.

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• Investigating performance challenges and identifying root causes.

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• Acting as a trusted analytics partner to marketing teams.

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What We're Looking For

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Essential

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• Previous experience in a Marketing Analytics Manager, Marketing Analyst or similar marketing-focused analytics role.

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• Strong understanding of digital and marketing performance metrics.

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• Hands-on experience with:

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• Google Analytics

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• SQL

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• Power BI

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• Experience analysing campaign performance and presenting insights to stakeholders.

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• Ability to work autonomously and quickly become productive in a new environment.

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• Strong communication skills with the ability to translate data into commercial recommendations.

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Desirable

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• Experience running or analysing A/B tests.

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• Experience within publishing, academic publishing or journal submissions environments.

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• Customer journey or customer analytics experience with a strong marketing focus

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