Zynga is seeking a results-driven UA leader to drive profitable growth for Gram Games and Merge Dragons. You will own the full UA strategy and execution across channels, mentoring the UA team and collaborating with Product, Creative, ASO, and Data teams to optimize funnel performance and identify new growth opportunities.
You will lead growth planning, experimentation, and measurement frameworks to improve ROAS and LTV, with a focus on cross-functional alignment and accountable performance
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