Business Intelligence Analyst

Job Description

Business Intelligence Analyst

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Exclusive opportunity to join a fast-growing organisation within the UK telecommunications sector, supporting the development of a sophisticated commercial intelligence and analytics capability.

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The Business Intelligence Analyst will transform customer and commercial data into actionable insight, helping teams across Marketing, Sales, Customer Services and Commercial Strategy make better, evidence-based decisions. The role will cover reporting, customer analytics, forecasting and predictive modelling, with exposure to increasingly automated and AI-enabled analytics.

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Hybrid working – 3 days in Oxfordshire office, 2 from home

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Key Responsibilities

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• Develop dashboards, reporting and analysis covering sales, marketing, customer behaviour, pricing, propositions and customer service.

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• Analyse commercial performance across customer acquisition, churn, ARPU, penetration, customer lifetime value and marketing effectiveness.

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• Translate complex data into clear insight and recommendations for commercial stakeholders.

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• Support customer segmentation and analysis of customer behaviour, demographics, competitor activity and market trends.

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• Help develop and maintain commercial intelligence datasets and improve the quality and accessibility of commercial data.

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• Support predictive modelling across acquisition, churn, upgrades, customer lifetime value, marketing performance and forecasting.

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• Analyse pricing trials, marketing campaigns, proposition launches and other commercial experiments to identify performance and opportunities.

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• Identify opportunities to automate reporting, improve data quality and streamline analytical processes.

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• Work closely with Technology, Operations and wider commercial teams to resolve data issues and strengthen analytical capability.

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• Contribute to trusted reporting frameworks and executive dashboards providing a consistent view of commercial performance.

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Skills & Experience

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• Experience within commercial insight, business intelligence, data analytics or performance reporting.

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• Strong analytical capability with experience manipulating, interpreting and drawing conclusions from complex datasets.

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• Experience using Power BI, SQL and Excel.

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• Ability to communicate analytical findings clearly to non-technical commercial stakeholders.

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• Commercially curious, with the ability to challenge assumptions and use data to identify opportunities and solve business problems.

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• Experience within telecommunications would be particularly advantageous, although other data-rich, customer-focused sectors will be considered.

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• Exposure to customer analytics, segmentation, forecasting, predictive modelling or commercial experimentation would be beneficial.

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• Experience with Snowflake, Python, R or AI-enabled analytics tools would be advantageous.

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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

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Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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