FUEL THE FUTURE: Head of Out-of-Home (OOH)
Reports to: Head of Sales
Works With: Sales, Marketing, NPD, Field Sales, Operations, Finance
Employment Eligibility: Must have full right to work in the UK
At PerfectTed, we believe in PRICE — our core virtues that shape everything we do:
Progress – We embrace growth, learning, and continuous improvement
Resilience – Challenges don’t stop us; they push us to be better
Intensity – We move fast and execute with passion and purpose
Consistency – Greatness comes from showing up every day
Entrepreneurialism – We take ownership, think outside the box, and find solutions
PerfectTed is the UK’s fastest-growing energy drink brand and Europe’s leading matcha company. We’re on a mission to redefine energy by fuelling people with clean caffeine from matcha — no crashes, no jitters, just pure plant-powered focus.
As a founder-led business scaling at speed, we’re building the next household name in energy and creating a completely new standard for what modern caffeine should feel like.
We’re hiring a Head of Out-of-Home (OOH) to lead and scale our strategy across all OOH channels.
You’ll manage and mentor the OOH team, own senior relationships across top national operator groups, and deliver a winning commercial strategy that cements PerfectTed as the leading matcha brand in OOH.
This is a high-impact leadership role for someone with deep OOH expertise, strong commercial acumen, and a hunger to build category-defining growth.
Key Responsibilities
- Develop and execute the end-to-end OOH strategy across all channels including coffee, wholesale, foodservice, and contract catering
- Identify new sector opportunities and create tailored channel plans
- Define PerfectTed’s OOH value proposition and ensure consistency across partners
- Own senior relationships across the top 4 OOH accounts and priority operators
- Lead top-level negotiations, annual terms discussions, marketing agreements, and JBP creation
- Ensure flawless execution of national and regional commercial plans
- Lead, coach, and develop the OOH commercial team, ensuring performance, progression, and high standards
- Build a high-performance culture focused on accountability, growth, and execution
- Oversee account-level P&Ls, pricing strategy, and trade spend ROI
- Deliver monthly, quarterly, and annual revenue and margin targets
- Build accurate forecasting models and challenge assumptions
- Analyse performance across channels, accounts, and SKUs to unlock incremental growth
Requirements
Must-Haves
- 5+ years OOH sales experience in FMCG (drinks / foodservice essential)
- Strong experience managing and negotiating with leading OOH operators
- Proven team leadership and coaching ability
- Strong commercial acumen with P&L ownership
- Excellent negotiation and communication skills
Nice-to-Haves (but not necessary)
- Experience working in a founder-led or challenger brand environment
- Existing relationships across major UK OOH operators
- Experience launching or scaling emerging beverage brands
The Ideal Candidate Is
- Commercially sharp and obsessed with growth
- A confident negotiator who can build long-term strategic partnerships
- Energised by scaling brands in fast-moving environments
- Comfortable balancing strategy with hands-on execution
- Excited by the opportunity to define the future of matcha in OOH
- Competitive salary + EMI options scheme
- All the matcha you can drink
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