Digital Marketing Executive – PPC and SEO

Job Description

Digital Marketing Executive

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Location: London

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Salary: £38,000 per annum

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Job Type: Full-time, Permanent

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Sector: Digital Marketing Agency

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The Role

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We’re looking for a talented Digital Marketing Executive to join a growing digital marketing agency in London.

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This is an excellent opportunity for someone with hands-on experience across PPC and SEO who enjoys working in an agency environment and managing campaigns for a varied portfolio of clients.

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You’ll be responsible for implementing, managing and optimising digital marketing campaigns, with a particular focus on paid search and organic search performance. You’ll work closely with clients and the wider agency team to drive traffic, leads and measurable commercial results.

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Key Responsibilities

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• Plan, build and optimise PPC campaigns, primarily across Google Ads and Microsoft Advertising.

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• Manage campaign budgets, bids, keywords and targeting to improve performance and ROI.

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• Conduct keyword and competitor research to identify opportunities across paid and organic search.

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• Implement SEO strategies across multiple client websites.

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• Carry out on-page optimisation, including content, metadata, internal linking and site structure.

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• Support technical SEO audits and identify opportunities to improve website performance and rankings.

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• Monitor organic visibility, rankings, traffic and conversions.

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• Use Google Analytics 4, Google Search Console and Google Tag Manager to analyse and track campaign performance.

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• Produce regular client reports with clear insights and recommendations.

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• Manage multiple client accounts, priorities and deadlines in a fast-paced agency environment.

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• Work collaboratively with account management, content, creative and development teams.

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• Keep up to date with developments across Google Ads, SEO and the wider digital marketing industry.

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About You

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• Previous experience in a digital marketing role, ideally within an agency.

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• Strong hands-on experience with PPC/Google Ads.

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• Good practical knowledge of SEO, including on-page and technical SEO.

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• Experience using GA4 and Google Search Console.

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• Good understanding of key digital metrics including CPC, CTR, CPA, ROAS and conversion rate.

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• Analytical and comfortable working with campaign data.

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• Excellent written and verbal communication skills.

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• Confident managing multiple campaigns and client accounts simultaneously.

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• Highly organised with strong attention to detail.

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• Proactive, commercially minded and passionate about digital marketing.

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Desirable

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Experience with any of the following would be beneficial:

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• Google Tag Manager

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• Microsoft Advertising

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• Looker Studio

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• Semrush, Ahrefs or Screaming Frog

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• Meta and LinkedIn advertising

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• WordPress or other CMS platforms

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• Conversion rate optimisation

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• Client-facing account management

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What's on Offer?

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• £38,000 salary

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• London-based agency environment

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• Hybrid/flexible working opportunities

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• Training and professional development

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• Exposure to a diverse range of client accounts

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• Opportunity to develop your PPC and SEO expertise

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• Clear progression opportunities within a growing agency

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If you’re an experienced Digital Marketing Executive looking for your next agency opportunity in London and want to develop your career across PPC and SEO, we’d love to hear from you.

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