CRM Leader: Lifecycle Growth & Loyalty Architect

Vivobarefoot is seeking a Head of CRM to lead our customer lifecycle and loyalty initiatives, building relationships that sustain long-term value. You will shape engagement across stages, work with cross-functional teams, and drive growth through data-driven experimentation.

You will lead a CRM team, develop lifecycle strategies, and optimise VivoRewards while ensuring GDPR compliance across regions. The role requires strong leadership, strategic thinking and a passion for customer relationships

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