Audience Insights & Growth Lead

SSAFA, the Armed Forces charity, seeks an Audience & Marketing Insights Manager to lead data analysis across fundraising, marketing and communications. You will act as the main interface to the Central Data Team, turning data into tools, frameworks and insights that improve revenue and engagement performance.

You will drive revenue-conversion improvements, brand awareness, volunteer recruitment and beneficiary reach through evidence-based decision making and KPI-focused strategy.

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