Technical Sales Manager Automotive Components

Company: Workstreet
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Technical Sales Manager Automotive Components

Location: BirminghamSalary: £45,000 £50,000 + Bonus + Car Allowance & BenefitsSector: Automotive Manufacturing / Automotive Components

Technical Sales Manager Automotive Components | Tier 2 & Tier 3

We are recruiting an experienced Technical Sales Manager to join an established and growing automotive components manufacturer supplying Tier 2 and Tier 3 automotive customers.

This is a key commercial role combining technical sales, account management & business development. The successful candidate will have a strong understanding of the automotive supply chain and a proven track record of developing business with Tier 2 and Tier 3 automotive component manufacturers.

Key Responsibilities

  • Develop and manage long-term relationships with Tier 2 and Tier 3 automotive component manufacturers.
  • Identify and develop new business opportunities across the automotive supply chain.
  • Manage an existing portfolio of automotive customers, maximising revenue and account growth.
  • Act as the primary commercial contact for key customers and manage relationships at engineering, purchasing and senior management level.
  • Understand customer technical requirements and work with internal engineering teams to develop appropriate solutions.
  • Prepare and present technical and commercial quotations.
  • Manage the complete sales process from initial enquiry through to negotiation, order placement and ongoing account development.
  • Identify opportunities for new product development, cross-selling and additional component supply.
  • Conduct customer visits, technical meetings and commercial reviews.
  • Build strong relationships with purchasing, engineering, quality and programme management teams.
  • Support new product introduction (NPI) and project development activity where required.
  • Monitor customer requirements, market trends and competitor activity to identify opportunities for growth.
  • Negotiate pricing, contracts and commercial terms while protecting company margins.
  • Maintain accurate CRM records, sales pipelines and customer forecasts.
  • Work closely with engineering, production, quality and operations to ensure customer requirements are met.
  • Provide regular sales forecasts and pipeline reports to senior management.
  • Represent the company at customer meetings, exhibitions and industry events.
  • Take ownership of customer issues and ensure they are resolved quickly and professionally.

Automotive Experience Required

The successful candidate will ideally have a proven background within automotive component manufacturing and experience selling into Tier 2 and/or Tier 3 suppliers. We are looking for a commercially driven Technical Sales Manager / Sales Manager / Business Development Manager who combines strong technical understanding with excellent relationship-building and negotiation skills.

Experience in areas such as:

  • Automotive components
  • Precision-engineered components
  • Pressed or stamped components
  • Machined components
  • Fabricated components
  • Plastic or rubber components
  • Castings and forgings
  • Electrical or electromechanical components
  • Automotive assemblies
  • OEM supply chains

You will ideally have:

  • Proven experience in technical sales within the automotive components sector.
  • Existing experience dealing with Tier 2 and Tier 3 automotive suppliers.
  • Strong knowledge of the automotive supply chain and procurement process.
  • Proven B2B sales and business development experience.
  • Experience managing key automotive accounts.
  • Ability to understand technical drawings, specifications and customer requirements.
  • Experience working with engineering and manufacturing teams.
  • Strong commercial and negotiation skills.
  • Experience preparing quotations and negotiating pricing.
  • Excellent communication and presentation skills.
  • A proactive approach to identifying and developing new business.
  • Strong CRM, reporting and pipeline management skills.
  • Full UK driving licence and willingness to travel to customer sites.

Key Skills

Technical Sales | Automotive Sales | Automotive Components | Tier 2 | Tier 3 | B2B Sales | Business Development | Account Management | Key Account Management | Engineering Sales | Manufacturing Sales | NPI | Automotive Supply Chain | Commercial Negotiation | Customer Relationship Management

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Posted: August 26th, 2026