Marketing Analytics Manager

Job Description

Marketing Analytics Manager

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Leeds. Hybrid 3 / 2

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D2C

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We are looking for a highly analytical and commercially minded individual who can transform data into meaningful insights that support growth and improve marketing performance.

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This role will be responsible for analysing marketing activity across multiple channels, creating impactful reporting solutions, and developing dashboards that enable better decision-making across the business.

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You will play a key role in helping the Marketing team understand performance, identify opportunities for optimisation, and use data to shape future strategy.

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Working closely with internal stakeholders and external partners, you will combine analytical expertise with strong commercial understanding to uncover trends, evaluate performance, and provide recommendations in a fast-moving, results-driven environment.

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Marketing Data Analysis & Insights

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• Conduct detailed analysis across marketing channels to understand performance trends, identify key drivers, and highlight opportunities for improvement.

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• Analyse customer journeys, conversion performance, and key commercial metrics including ROAS, CAC, and LTV.

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• Support experimentation strategies through analysis of A/B testing results and measuring incremental impact.

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• Provide flexible, ad hoc analysis to support wider commercial and business decisions.

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Reporting, Dashboards & Data Visualisation

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• Create, manage, and enhance clear and effective dashboards, primarily using Power BI, to monitor key marketing metrics and business performance.

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• Translate complex data sets into accessible insights through dashboards, reporting packs, and presentations.

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• Deliver regular performance reporting (daily, weekly, and monthly) to key stakeholders.

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• Identify opportunities to improve reporting processes, automation, and scalability.

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Marketing Channel Performance & Commercial Impact

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• Develop a strong understanding of the role each marketing channel plays in driving business growth.

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• Assess channel performance, attribution, and overall contribution to commercial results.

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• Use data-led insights to support marketing investment decisions, budget planning, and forecasting.

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Stakeholder Management & Collaboration

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• Partner with marketing teams to provide insight that supports campaign optimisation and strategic decision-making.

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• Work alongside external specialists, including econometrics partners, digital attribution agencies, and media buying agencies.

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• Ensure analytical outputs align with wider marketing goals and overall business priorities.

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Ideal Candidate Profile

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• Strong analytical capability with the ability to interpret complex data and turn findings into clear, actionable recommendations.

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• Previous experience in marketing analytics, ideally within an eCommerce, digital, or performance marketing environment.

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• Advanced experience using Power BI, including dashboard development and data modelling.

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• Experience working with tools such as BigQuery and Excel

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• Good understanding of digital marketing channels, measurement frameworks, and performance metrics.

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• Commercially aware with the ability to understand how marketing activity influences business growth.

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• Excellent problem-solving skills with strong attention to detail.

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• Comfortable managing multiple priorities and delivering within a fast-paced environment.

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• A collaborative approach with strong communication skills and the confidence to present insights to both technical and non-technical audiences.

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