Job Description
Key Responsibilities
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• Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends
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• Act as a “connector” across disciplines both internally and externally with partners and clients
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• Simplify client inputs to identify the critical jobs to be done with communications
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• Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with
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• Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans
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• Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.
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• Ensure all work reflects regional nuance while staying aligned to global brand strategy
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• Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, typically in Powerpoint format.
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• Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations.
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• Take the lead on responding to strategy briefs and driving strategic projects.
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• Ensure strategy alignment and support to account, specialist and network teams.
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• Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
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• Responsible for leading the collaboration with creative agency partners
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Critical Skills
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• Demonstrable media planning and strategy, with international exposure.
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• An assured presenter, confident and collected. Excellent communication skills are critical.
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• Naturally interested in people, what makes them tick and how to influence their behaviours with an ability to understand human behaviour, think laterally, problem solve, ask difficult questions.
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• Strong analytical skills and proficiency in media planning tools.
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• Simple and effective use of PowerPoint for selling through recommendations and producing guidelines.
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• Passionate about multi-media channel planning based on data-led insights. A basic familiarity with Marketing Mix Modelling and other predictive or analytic methodologies.
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• A confident multitasker, comfortable in fast paced environments.
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• Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders.
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• Keen on new challenges and able to operate in a changing and flexible environment.
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