Creative Lead

Job Description

Lead Creative

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Location: Farringdon, London (Hybrid)

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Contract: Full-time

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Salary: £55k–£60k DOE

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About the Company

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We’re a fast-growing app growth agency based in Central London, helping clients across the UK, Europe and the Americas launch, grow and scale their apps. We combine creative and data-driven thinking to deliver measurable growth.

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We’re looking for an innovative, performance-driven Lead Creative to help shape our growing Creative Studio.

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About the Role

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This role is ideal for an experienced Senior Creative, Designer or Creative Strategist ready for greater ownership. You’ll lead creative strategy, quality and innovation, combining strategic thinking with hands-on creative work to deliver high-quality, performance-focused work aligned with client goals.

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You’ll work closely with internal teams, clients and freelance creatives to help build a high-performing and scalable Creative Studio. The role is approximately 70% creative leadership and strategy, and 30% creative production, depending on business needs.

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Key Responsibilities

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• Own the creative vision, strategy and quality across client accounts.

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• Develop creative strategies for Paid Media campaigns, using performance data and audience insights to drive recommendations.

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• Review, critique and approve creative work to ensure it meets quality, brand and performance standards.

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• Lead creative testing and optimisation to improve campaign performance.

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• Direct and manage freelance creative partners, providing clear briefs, feedback and creative direction.

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• Act as a key strategic and creative contact for clients, presenting concepts, strategies and recommendations.

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• Lead creative workshops, ideation sessions and strategic discussions.

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• Develop creative concepts from initial insight through to execution.

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• Contribute to creative production and design when required.

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• Drive innovation through AI and emerging creative technologies.

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• Develop scalable creative systems, templates, asset libraries and workflows.

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• Stay up to date with creative trends, platform developments and best practices.

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• Support pitches, proposals and wider business growth opportunities.

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• Work with the wider team to improve creative processes, efficiency and client outcomes.

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Requirements

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• 5+ years’ experience, or equivalent senior-level expertise, in a creative, performance marketing or digital agency, including experience in a senior creative role. Experience developing and leading creative strategy across Paid Media campaigns, including Meta, Google and other performance channels.

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• Strong understanding of performance marketing, creative testing and conversion-focused creative.

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• Strong understanding of ASO, mobile growth and the relationship between creative and app performance.

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• Ability to turn performance data, audience insights and campaign learnings into creative recommendations.

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• Experience presenting creative strategies and concepts to clients and senior stakeholders.

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• Experience managing freelancers and external creative partners.

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• Strong visual design skills and the ability to create high-quality Paid Media and ASO assets when required.

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• Experience developing creative concepts from insight through to execution.

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• Experience building creative systems, templates and production workflows.

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• Highly proficient in Figma, including collaborative design workflows.

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• Strong understanding of AI-powered creative tools and an interest in using technology to improve creative quality and efficiency.

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• Strong communication, presentation and stakeholder management skills.

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Company Culture & Benefits

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After probation, you’ll have access to:

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• Flexible hybrid working in London

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• Collaborative and supportive working environment

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• Regular team socials, lunches and activity days

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• Direct access to senior management

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• Company bonus scheme

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• Monthly mobile phone contribution of up to £30

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• Personal development and training budget

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• Employee recognition programme and monthly prizes

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• 25 days' holiday, increasing after two years

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• Employee Assistance Programme

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• Virtual GP and mental health support

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• Company pension and life insurance

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• Private health insurance

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• Summer Fridays

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• Work-from-abroad scheme

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• Paid sabbaticals after five years

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• Office refreshments and amenities

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• Cycle to Work and Electric Car Scheme

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Why Join?

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This is a great opportunity for a Senior Creative, Designer or Creative Strategist who wants greater ownership and influence, while playing a key role in shaping a growing Creative Studio.

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If you’re passionate about creative strategy, performance, design and innovation, and enjoy combining creativity with data-driven thinking, we’d love to hear from you.

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