PR & Media Executive

Job Description

About us

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Knights is a listed, UK-based legal and professional services business, operating nationwide.

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For more than a decade, we’ve done things differently. In 2012, we became one of the first law firms to move beyond the partnership model, and build a professional services business from the outside, in.

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By bringing together leading legal and professional experts as one national team, we move quickly, stay close, and bring the right specialists together around our clients – so you they access the depth of the UK’s expertise wherever they are.

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We invest in our people through training and a culture that values collaboration over hierarchy – with inclusion, respect, and teamwork at its core.

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As our business grows, so do the opportunities. When you join us, you’ll be working in a state-of-the-art environment where you can perform at your best and curate a career path that’s as unique as you are.

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The opportunity

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We are looking for a PR & Media Executive to help us deliver high-quality written and video content as our business grows.

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As part of our PR & Media team, which plays a key role in Brand & Communications at Knights, the PR & Media Executive will work on Knights' national and regional PR, media relations and content – to ensure we're known to, and understood by, key audiences.

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What we're looking for ideally is someone with experience in a newsroom or press agency setting, who is also confident producing content for multiple platforms and enjoys speaking to people to unearth stories.

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Working closely with our Regional PR & Media Managers, the role is responsible for identifying newsworthy stories and angles that will position Knights, and our people, as an authority on the topics we specialise in.

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What you’ll be doing

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Unearth stories in our business:

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• Research newsworthy stories for outreach. These predominantly come through conversations with one of our professionals across a vast range of specialisms.

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• Develop and write press releases, news stories, articles and commentary pieces.

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• Translate legal, technical and commercial topics into engaging content for external audiences.

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• Support the creation of thought leadership content aligned to key sectors and service lines.

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• Create media pack briefing materials.

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• Support with content planning for campaigns.

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Support our media relations:

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• Support the Regional PR & Media Managers with media outreach and journalist engagement.

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• Prepare media lists and identify appropriate target publications.

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• Monitor media opportunities, journalist requests and breaking news agendas.

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• Assist with coordinating interviews, media responses and commentary opportunities.

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• Track media coverage and maintain accurate reporting records.

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• Build relationships with regional and trade media contacts.

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Produce content for multiple channels:

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• Capture and edit short-form video content featuring professionals and subject matter experts.

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• Conduct video interviews and create engaging social-first content.

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• Support the planning and delivery of video content aligned to campaigns, events and business priorities.

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• Repurpose written content into video, social and digital formats.

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• Support on the preparation of interview questions, filming plans and storyboards.

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• Become a trusted partner to our senior professionals

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• Build relationships with lawyers across all offices to identify PR opportunities.

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• Support lawyers in developing media-facing content and commentary.

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• Proactively seek out client wins, market trends and business developments that may generate coverage opportunities.

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• Attend internal meetings, events and office visits to uncover stories and content opportunities.

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Who we’re looking for

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You’ll have:

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• You’ll have 3+ years of PR or journalism experience – whether that’s in-house, at an agency or in a media newsroom.

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• You’ll have started to build a decent track record of securing earned and relevant media coverage across trade, regional and national outlets.

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• You’ll have the ability to frame stories and carry out interviews with strong editorial and news judgement – transforming stories from within the business into worthy coverage

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• You'll have a good understanding on how to translate a PR story into video content across a range of channels internally and externally to the business.

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• You’ll have some experience in using Adobe Premiere Pro or other relevant video editing software.

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• You’ll have confidence in your ability to build trusted, internal relationships across the business, as well as externally with key media stakeholders.

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• You’ll have the ability to use your awareness of the news cycle to ascertain where our experts can be placed as thought leaders.

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• You’ll have sound judgement and be able to manage multiple priorities in a fast-paced environment.

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• You are a self-starter who works well in a team, and you are confident in bringing new ideas and suggestions forward.

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