Digital Marketing Executive Fortnum & Mason London, UK
At Fortnum & Mason we are passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service.
First founded in London in 1707 after Queen Anne gave her footman, William Fortnum, permission to sell on discarded candles from St James’s Palace, Fortnum’s has been privileged to hold several Royal Warrants and to uphold many traditions, while embracing innovation on a highly entrepreneurial basis, in a bid to not only make every day special, but to stay relevant and true to its extraordinary and highly distinct, imaginative and playful brand.
By joining us, you’ll be part of an ambitious team focused on creating original and joyful experiences, making the everyday special for our guests and customers.
In return, Fortnum & Mason offer exciting opportunities within a wholly unique and rewarding place to work.
Job Overview
As our Digital Marketing Executive, you will play an important role in supporting the delivery of Fortnum & Mason’s digital marketing strategy. Working closely with the Senior Digital Marketing Manager, you will be responsible for the setup, management and optimisation of Paid Social campaigns across platforms including Meta, Pinterest and TikTok.This is a fantastic opportunity for a hands‑on digital marketer looking to develop their performance marketing expertise within a premium retail brand. You will gain exposure across multiple acquisition channels including Paid Search, Affiliates and Paid Social, helping drive awareness, traffic and revenue while developing valuable cross‑channel experience.
Responsibilities:
- Paid Social Campaign Management: Set up, manage and optimise Paid Social campaigns across Meta, Pinterest and TikTok to deliver against traffic, revenue and ROAS targets.
- Campaign Execution: Build campaigns, audiences, ad sets and creative variations, ensuring all campaigns launch accurately and on time.
- Performance Analysis: Monitor campaign performance daily, identifying trends, insights and opportunities to improve efficiency and effectiveness.
- Reporting & Insights: Produce weekly and monthly performance reports, highlighting key learnings, recommendations and results.
- Creative Coordination: Work closely with the Marketing and Creative teams to ensure campaign assets are delivered on time and align with channel best practices.
- Testing & Optimisation: Support the execution of structured testing plans, including audience, creative, bidding and placement testing.
- Channel Support:Assist the Senior Digital Marketing Manager with the management and optimisation of PPC and Affiliate activity.
- Campaign Planning: Support the implementation of seasonal campaigns, product launches and key trading initiatives across digital marketing channels.
- Competitor Monitoring: Keep up to date with digital marketing trends, platform developments and competitor activity to identify opportunities for growth.
- Cross-Team Collaboration: Work closely with Trading, Buying, Content and Marketing teams to support wider business objectives and campaign success.
- Data & Feed Management Support: Assist with product feed health and campaign troubleshooting across performance marketing channels where required.
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