Full time or Fractional CMO – expertise in skincare is a MUST
The brand
Skinmed Doctors is a Swiss skincare brand founded by Dr. Felix Bertram, dermatologist & longevity expert, and founder of Switzerland’s leading dermatology clinic group. We are building a modern skincare brand focused on high-quality products, strong branding, and long-term consumer trust.
The role
We are looking for a full time or Fractional CMO with experience in building a premium skincare brand. Previous skincare experience is a must.
You will own brand and marketing development end to end. The science is clear. The science story and consumer concept are not yet cracked. This is the job.
If you have turned a clinician’s science into a consumer brand that women buy, this is the role.
You will report to the General Manager and work directly with the founder.
What you will own
- Brand building. Build the positioning, the visual identity, and the brand architecture from the ground up. Lead the brand book development with our brand agency. Define what this brand stands for in a crowded category.
- Science story. Translate complex dermatological and biological concepts into a consumer proposition the consumer immediately understands and believes. Work hand-in-hand with Dr. Bertram to ensure the science and the marketing are fully aligned. Make the mechanism simple, credible, and desirable.
- Consumer concept development. Crack the consumer concept: Insight, Benefit, Reason to Believe. Develop the messaging framework that drives DTC acquisition. Test, learn, and refine until it converts.
- Day-to-day brand leadership. Manage external agencies (brand, design, digital). Lead the go-to-market strategy for a DTC launch in DACH. Own the brand voice across every touchpoint.
Your profile
– You have built or relaunched a premium skincare brand. This is non-negotiable.
– You have translated clinical or scientific claims into consumer language that sells.
– You have developed brand positioning and consumer concepts from scratch.
– You combine strategic rigour with creative intuition. You know what makes her stop scrolling.
– You are comfortable in a founder-led environment with fast decisions, limited resources, and high ambiguity.
Most importantly
– You have done this before in skincare. Yes, in Skincare.
– You get excited by a science story that has not yet been told.
– You want to build, not just advise.
What we offer
– Direct partnership with the founder. There is no bureaucracy.
– A genuinely differentiated brand. Swiss clinical heritage, a practising dermatologist founder, and an unoccupied space in the market.
– Long-term engagement with a clear path to a permanent CMO role as the brand scales.
– Competitive day rate commensurate with experience.
Location
London or Zurich. Hybrid. Occasional travel to Switzerland for founder sessions.
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