Senior Research Manager – Shopper Insight | Hertfordshire (M25, Hybrid) | Up to £67,000 + 5k car allowance
What actually makes a shopper choose one brand over another — and could you be the person who tells that story to the industry?
I’m searching for a Senior Research Manager – Shopper Insight for one of the most respected insight, foresight and learning organisations in UK food and grocery. This is a rare opening: a senior, high-visibility role for someone who wants real ownership of an insight agenda — not just a seat delivering against someone else’s.
Why this one’s different:
This isn’t a back-office research role. You’ll be the person retailers and FMCG brands turn to for the “why” behind shopper behaviour — shaping methodology, presenting to senior stakeholders, and building a reputation as a genuine industry voice.
What you’ll own:
A full shopper research programme — methodology through to delivery, your call
Thought-leading reports and insight that actually move client thinking
Senior client relationships — advisory boards, webinars, deep dives
A blend of quant, qual and emerging AI-driven approaches
Line management of a Shopper Analyst — genuine people leadership
What you’ll bring:
✅ Senior-level insight or research experience with real industry credibility
✅ Retailer or client-side experience (think Tesco, Waitrose, or similar) — highly desirable
✅ A methodology-led mindset — social listening, communities, conjoint, and beyond
✅ Confidence in the data yourself, not just presenting someone else’s analysis
✅ Storytelling that shapes opinion, not just reports it
✅ Advanced Excel and PowerPoint skills
What’s in it for you:
Up to £67,000 basic
🚗 £5,000 car allowance (cash option available)
12.5% pension (5% employee contribution)
Hybrid — 2 days/week in the office
28 days annual leave + bank holidays, with holiday flex
⏰ Early finish Fridays
🩺 Private medical insurance, life assurance and a genuine wellbeing offering
Support for professional qualifications and continued learning
Sound like your next move?
If you’re ready to trade “delivering insight” for shaping the agenda, I’d love a confidential conversation .
DM me or apply below.
#ShopperInsight #MarketResearch #FMCG #GroceryIndustry #InsightJobs #Hiring #ConsumerInsight
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