Head of Retention CRM & Lifecycle Growth

Butternut Box in London is seeking a strategic Head of Retention CRM to own the customer lifecycle across 10+ markets. You will lead a 4–5 person team, design a proactive, world-class lifecycle engine and optimise the tech stack (Iterable and SMS at scale) for RoI and customer delight.

This role focuses on LTV, churn prevention and commercial impact, reporting to the Director of CRM & Commercial. Hybrid working with a West London office, close collaboration with product, marketing and

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