Head of SEO & Organic Growth

Job Description

Head of SEO & Organic Growth

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Manchester | Hybrid – 3 days in the office

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RJA is partnering with a major consumer brand to appoint a Head of SEO & Organic Growth.

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This is an opportunity to take ownership of organic growth within a competitive, fast-moving digital business.

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You’ll lead the strategy, develop a talented team and ensure SEO becomes a meaningful driver of customer acquisition, engagement and revenue.

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This isn’t a role focused simply on rankings and traffic. Our client needs a commercially minded SEO leader who can connect technical performance, content, customer intent and conversion—and demonstrate the impact organic search is having on the wider business.

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The opportunity

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Reporting into the senior digital marketing leadership team, you’ll set the vision and roadmap for organic growth across multiple products and priority markets.

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You’ll inherit an established team of SEO specialists and content professionals, giving you the platform to shape standards, develop capability and build a high-performing organic growth function.

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Working closely with Product, Technology, UX, Content and Performance Marketing, you’ll ensure SEO is considered from the beginning of the customer journey—not added as an afterthought.

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What you’ll be responsible for

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• Owning and evolving the organisation’s SEO and organic growth strategy.

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• Increasing qualified organic traffic, customer acquisition and revenue.

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• Leading, coaching and developing a team of SEO and content specialists.

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• Setting the direction across technical, on-page and off-page SEO.

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• Building content strategies around customer demand, commercial priorities and brand positioning.

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• Identifying opportunities to improve site architecture, crawlability, indexation, internal linking and page performance.

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• Connecting SEO, content, UX and conversion activity to improve the quality and value of organic traffic.

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• Influencing Product and Technology roadmaps to secure delivery of important SEO initiatives.

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• Working with paid-search teams to improve overall search coverage and identify efficiencies.

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• Managing relationships with agencies, partners and internal stakeholders.

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• Monitoring competitors, search trends and algorithm changes to protect and grow performance.

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• Managing budgets and ensuring investment delivers a clear return.

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• Providing senior leaders with clear reporting on performance, priorities, risks and opportunities.

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• Maintaining strong governance and ensuring activity meets relevant compliance requirements.

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What we’re looking for

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You’ll be an experienced SEO leader who combines technical credibility with strong commercial judgement.

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You should be able to demonstrate:

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• Significant experience delivering SEO and organic growth strategies in a complex digital environment.

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• Strong technical SEO knowledge, including site architecture, Core Web Vitals, page speed, schema, internal linking and indexation.

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• Experience translating search visibility and traffic into acquisition, conversion and revenue.

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• A record of competing successfully for valuable, highly contested search terms.

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• Leadership experience with the ability to coach specialists, set high standards and create accountability.

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• Strong working knowledge of GA4, Google Search Console and recognised SEO platforms.

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• Experience influencing Product, Technology, UX, Content and Performance Marketing teams.

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• The ability to turn complex performance data into clear commercial recommendations.

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• Confidence presenting strategies, results and investment cases to senior stakeholders.

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• Experience managing budgets, resources and competing priorities.

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Experience within a regulated industry would be preferred, particularly where customer acquisition, compliance and intense search competition are important. However, we are also interested in accomplished SEO leaders from other complex, high-volume digital businesses.

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Why consider this opportunity?

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This role offers genuine ownership. You’ll have the opportunity to shape the organic growth agenda, lead an established team and influence decisions across the wider organisation.

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To discuss the opportunity and client in more detail, please apply or contact the RJA team for a confidential conversation.

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