Head of Marketing Planning
PureGym
PureGym Is The No.1 Gym Operator In The UK, And The 4th Largest Gym Operator Worldwide. With 600+ Gyms And Over 2 Million Members Across The UK, Europe & US, We Are The Gym Where Everybody Is Welcome. We Champion Diversity And Are Committed To Providing a Workplace Where Everyone Feels Free To Be.
Location: Leeds (Hybrid, 3 days per week). Type: Full time. Contract type: Permanent.
Benefits
- Gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Great Learning & Development Resources
- Enhanced maternity pay
Key Investment
We are investing (+£50m) of marketing investment and expect the Head of Marketing Planning role to maximise value from this investment across all international markets.
Responsibilities
- Proactive ownership of annual campaign planning cycle, coordinating across all functions to form a single ‘live’ plan
- Ownership of month-by-month activity planner (block plan) and offer plan across all markets with a rolling 12-month view
- Ensure effective delivery of the Trading Plan across the full marketing team and business, on offer calendars / block plan for upcoming periods, once confirmed and signed off by relevant teams
- Lead on the development of marketing plan presentations and coordination in senior marketing and business planning forums.
- Coordination of campaign and offers delivery across all teams – executing these to maximise response and business value – ensure that channel owners (internal and external) are fully supported
- Briefing of offers to be set-up on relevant company websites and checking of those set-ups
- Working with marketing analysts to understand business value of campaigns, to feed into future planning cycles; ensure rolling campaign and marketing metrics are effectively manage to measure marketing performance
The Person
- Strategic Execution: Demonstrated success in activity coordination across multi-site or large-scale environments.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed
Job Details
- Seniority level: Executive
- Employment type: Full time
- Job function: Marketing and Sales
- Industries: Wellness and Fitness Services
PureGym is proud to be an equal opportunities employer.
Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work.
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
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