Digital Optimisation & Personalisation Lead

Frasers Group is undergoing a major digital shift and seeks an Optimisation Manager to drive our digital roadmap, improving user journeys across Search, Merch, and Personalisation. You will shape a data-driven search and visual merchandising strategy across brands, delivering measurable improvements in customer experience.

You will lead a team, partner with CDP and experimentation squads, and mentor staff while aligning initiatives with Frasers Group ambitions.

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