Digital Marketing Specialist

• Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
• Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
• Manage the digital ecosystem, including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
• Plan, execute, and optimize multi-channel digital campaigns to support business growth
• Develop, maintain, and optimize e-commerce product content across platforms
• Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
• Manage marketing automation processes, including system optimization, CRM integration, and best practices
• Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
• Plan and manage media and advertising strategies
• Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
• Build, maintain, and optimize website performance, functionality, and user experience
• Collaborate with Marketing, Sales, and IT teams
• Monitor campaign performance, analyze data, and provide insights and recommendations
• Manage digital marketing budgets and allocate resources effectively

Requirements

• University degree or equivalent experience in Marketing, Digital Marketing, or related field
• Minimum of 3 years of experience in digital marketing or a related role
• Strong knowledge of email, e-commerce, SEO/SEM, paid media, and web analytics
• Experience with marketing automation tools and CRM systems
• Understanding of website management, basic HTML/CSS, and digital technologies
• Strong analytical skills with the ability to interpret data and optimize performance
• Excellent communication and stakeholder management skills
• Ability to work independently and manage multiple priorities
• Proactive, detail-oriented, and comfortable working in a fast-paced environment

Core Competencies

Demonstrates expertise in driving end-to-end digital marketing strategies, including SEO, SEM, email marketing, and e-commerce management. Proficient in utilizing marketing automation tools and web analytics to enhance customer engagement and optimize campaign performance.

Highest-signal resume keywords

• Digital Marketing Strategy
• SEO/SEM Management
• Email Marketing Campaigns
• Marketing Automation Tools
• Web Analytics

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• SEO
• SEM
• Email Marketing
• E-Commerce Management
• Web Analytics
• HTML
• CSS
• Data Analysis
• Campaign Optimization

Soft Skills

• Analytical Skills
• Communication Skills
• Stakeholder Management
• Detail-Oriented
• Proactive

Industry Keywords

• Digital Marketing
• Customer Engagement
• Brand Visibility
• Demand Generation
• Multi-Channel Campaigns

Tools & Technologies

• Marketing Automation Tools
• CRM Systems
• Email Marketing Platforms
• Web Analytics Tools
• E-Commerce Platforms

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