Ding is the global leader in cross-border value transfer. Since 2006, we’ve moved more than $6BN across borders, putting money directly into the hands of diaspora communities so they can support the families they left behind. Today, we operate in 160+ countries, partner with 600+ mobile operators, and serve some of the world’s most underserved markets with technology that is fast, reliable and genuinely life-changing.
We’re headquartered in Dublin and built by a team of 200+ people spread across the globe, engineers, operators and product thinkers who believe that moving value across borders should be as simple as sending a message.
We move fast, build with purpose, and hold ourselves to four values:
- We’re Here to Make a Difference
- We are Thinkers, Linkers & Doers
- We Win Together
- We Imagine Boldly & Build Fast
THE ROLE
LOCATION: London, UK (3 days per week in the office)
TYPE OF CONTRACT: Permanent, Full-Time
SALARY RANGE: Up to £110,000 + bonus
We are seeking a highly commercial and entrepreneurial General Manager (GM) to lead a cluster of country markets. The GM will have full P&L responsibility, accountable for driving growth in transactions, deepening local market penetration, optimising gross profit, and unlocking new market opportunities within their region.
This role requires a strategic yet hands-on leader, comfortable managing diverse partnerships, building and executing growth strategies, and collaborating cross-functionally with central teams.
WHAT YOU’LL DO
Key Objectives
- Transaction Growth and gross profit growth — the two numbers this role is judged on.
- On-the-ground (OTG) activation as the primary growth lever — street-level and community activation that gets new users transacting, not just aware.
- Successfully launch and scale new markets within the cluster.
Key Responsibilities
OTG Activation
- Runs ground activation personally — designs the local activation plan, gets hands-on with execution (crews, partners, companies, on-the-ground events), and fixes what isn’t working in real time rather than waiting for a quarterly review.
- Builds distribution beyond the obvious — retail, digital, and community partnerships that get Ding closer to where diaspora customers already are.
P&L and Market Expansion
- Identify and launch new country markets in the cluster, overseeing go-to-market execution and early growth acceleration.
- Own the P&L for the cluster of countries, delivering revenue and gross profit targets.
- Monitor performance through KPIs, market insights, and competitor intelligence, making data-driven decisions.
- Provide leadership, guidance, and accountability across local teams and cross-functional stakeholders.
- Design and implement pricing, discounting, and promotional strategies, including structured testing to optimise conversion and margin.
- Partner with Marketing teams to plan and optimise paid search campaigns, ensuring ROI and alignment with local customer insights.
Commercial & Partnerships
- Build and manage partnerships with Mobile Network Operators (MNOs), driving supply, promotional strategy, and joint business planning.
- Develop and scale distribution partnerships across retail and digital channels, including sourcing and vouchering products.
- Negotiate commercial terms and secure competitive advantage in the market.
WHAT ARE WE LOOKING FOR
- Proven track record in general and /or country market management, commercial leadership, or regional P&L ownership.
- A track record of building or running something with limited resources and making it work.
- Direct, specific evidence of running ground-level marketing or activation that moved a real number — not just overseeing an agency that did.
- Entrepreneurial mindset: hands-on, solution oriented, thrives in fast-paced, growth-driven environments.
- Strong leadership capabilities with the ability to influence cross-functional teams (Marketing, Product, Pricing, Supply).
- Experience owning the commercial strategy for the Caribbean.
- Direct evidence of negotiating budget or co-funding out of a partner.
- Analytical and data-driven, with expertise in pricing strategy, promotions, and marketing optimisation.
- Experience in telecoms, digital products, consumer services, or adjacent industries preferred.
YOU WILL LOVE WORKING AT DING IF
- You want your work to mean something. We move real money for real people — families sending support across borders and communities staying connected.
- You thrive with ownership, not instruction. At Ding, you’ll shape the work, not just deliver it.
- You’re energised by complexity and excited by international growth at scale.
- You enjoy combining creativity, performance marketing and data-driven decision making.
- You want to work with people who are collaborative, direct and genuinely supportive.
- You’re excited by the intersection of paid media, automation and AI-powered workflows.
LIFE AT DING
We’re building something that genuinely matters and we want the environment to reflect that. You’ll get real ownership from day one, work with a diverse global team across 25+ nationalities, and be part of a culture that is high-performance without being high-ego.
Beyond the work itself, we’ve designed our benefits around flexibility, longevity and genuine quality of life:
YOLO Days & Dingversary Leave
A mission you can be proud of
A genuinely global team & culture
EVERYONE’S WELCOME
Ding is committed to equal opportunity in everything we do. We know that great experience comes in many forms, if you believe your background is a strong fit for this role, we encourage you to apply even if you don’t tick every box.
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