Head of Digital Marketing

HeadofDigitalMarketing

London

WeareseekinganaccomplishedHeadofDigitalMarketingtoacceleratedigitalgrowthacrossInsigniaGroup-includingourpremiumcardsandconciergeecosystem-andnewlycreateddigitalpaymentsolution.Thisroleispivotalindrivingcommercialperformance,scalingdigitalacquisition,andbuildinghigh-convertingjourneysthatturnawarenessintomeasurablerevenue.

Theidealcandidatebringsstrongcommercialacumen,financialservicesfluency,andhands-ondigitalsalesexpertise.TheyunderstandUHNWconsumerbehaviour,performancemarketinglevers,andhowtotranslatedigitalstrategyintotangiblecommercialoutcomes.

KeyResponsibilities

• CommercialDigitalStrategy—Buildandexecuteadigitalstrategythatdirectlysupportsrevenuegrowth,acquisitiontargets,andcommercialprioritiesacrossInsigniaanddigitalpaymentsolution.




• Performance&AcquisitionGrowth—Designandoptimisemulti-channelacquisitionprogrammestodrivequalifiedleads,conversions,anddigitalsalesperformance.




• ConversionOptimisation—LeadA/Btestingacrossads,landingpages,funnels,anddigitaljourneystomaximiseconversionratesandreduceacquisitioncost.




• CommercialContentEngine—Overseehigh-impactdigitalcontentdesignedtodriveengagement,nurtureprospects,andsupportsalesenablementacrosswebsites,email,andsocialchannels.




• CRMPartnership—WorkcloselywiththeCRMManagertobuildsegmentationstrategies,lifecyclejourneys,automatednurtureflows,andCRM‑drivencommercialprogrammesthatincreaseconversionandretention.




• PerformanceMarketingExecution—DeliverSEO/SEM,PPC,paidsocial,email,anddisplaycampaignsfocusedonmeasurablecommercialoutcomes:leads,conversions,andrevenuecontribution.




• SocialMediaCampaignExecution—Setup,manage,andoptimisesocialmediacampaignsacrosskeyplatforms(Meta,Instagram,LinkedIn),ensuringeachchanneldrivesmeasurablecommercialimpact,audiencegrowth,andhigh-qualityleadgeneration.Leverageplatform-specificbestpractices,targetingcapabilities,andanalyticstomaximiseperformanceandsupportbroaderacquisitiongoals.




• Data-LedCommercialDecisions—Useanalytics,attributionmodelling,andcustomerinsightstooptimisespend,improveROI,andinformcommercialstrategy.




• BudgetAccountability—Managedigitalbudgetswithaperformancemindset,ensuringinvestmentdeliversmeasurablecommercialreturns.




• SalesAlignment—PartnerwithSales,LifestyleBoutique,CustomerService,ProductmarketingandPR&Commstoensuredigitalactivitydirectlysupportspipelinegrowthandrevenuetargets.




• Lead-GenInfrastructure—Implementdigitaltools,landingpages,andsystemsthatstrengthenleadgeneration,qualification,andsalesconversion.




• Competitive&MarketIntelligence—Monitorluxury,fintech,anddigitalpaymenttrendstoidentifycommercialopportunitiesandmaintaincompetitiveadvantage.




• TeamCollaboration—Operateasahigh-impactindividualcontributorwhilecollaboratingcloselywithcross-functionalteamstodrivecommercialperformance,optimisedigitalinitiatives,andensureseamlessalignmentacrossmarketing,CRM,sales.

ProfessionalRequirements

• DegreeinMarketing,DigitalMedia,orequivalent.




• Previousexperiencewithinthefinancialservices,paymentssectorishighlypreferred.




• 7+yearsofdigitalmarketingexperiencewithclearcommercialaccountability.




• Provenabilitytodeliverdigitalstrategiesthatdrivemeasurablerevenueandacquisitiongrowth.




• StrongproficiencyinCMS,SEO/SEM,PPC,GoogleAnalytics,emailmarketing,andsocialmediamanagement.




• Commercialthinkerwithstronganalyticalskillsandagrowthmindset.




• ExperiencewithmarketingautomationandCRMplatforms(HubSpotpreferred).




• ExpertiseinA/Btesting,funneloptimisation,andperformancemarketing.




• BasicUnderstandingofluxuryconsumerbehaviourandpremiumdigitalexperiences.




• Excellentleadership,communication,andstakeholder‑managementskills.

Experiences

• CommercialDigitalGrowth—Experiencedrivingdigitalrevenue,acquisition,andmeasurablecommercialoutcomes.




• PerformanceMarketing—Hands-onexperiencemanagingPPC,paidsocial,SEO/SEM,andconversion‑focusedcampaigns.




• Fintech/DigitalPayments—Exposuretodigitalpaymentsolutions,fintechproducts,ortechnology‑enabledfinancialservices.




• Lead-Gen&FunnelManagement—Provenabilitytobuild,optimise,andscaledigitalfunnelsthatconvertprospectsintocustomers.




• CRMCollaboration—ExperienceworkingdirectlywithCRMManagersorCRMteamstobuildsegmentation,lifecyclejourneys,andautomatedcommercialflows.




• Sales-MarketingIntegration—Experiencealigningdigitalmarketingwithsalesteamstodrivepipelineandrevenue.




• TeamDevelopment—Experiencedevelopingjuniormarketersintocommerciallymindeddigitalperformers.

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