Web Analyst

Company: Spait Infotech
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Job Description:

Key Responsibilities

  • Analyze website traffic, user behavior, conversions, and engagement.
  • Monitor key website and digital performance metrics such as sessions, users, bounce rate, conversion rate, and retention.
  • Create and maintain dashboards and reports using Google Analytics 4 (GA4), Google Tag Manager, and Power BI/Tableau.
  • Track and evaluate website performance and identify trends and opportunities.
  • Perform A/B testing and analyze campaign and landing-page performance.
  • Use SQL to extract and analyze data from databases.
  • Implement and validate website tracking and analytics tags.
  • Work with marketing, product, UX/UI, and development teams to improve website performance.
  • Identify data quality and tracking issues and troubleshoot them.
  • Provide actionable recommendations based on website and customer data.
  • Prepare regular performance reports and communicate findings to stakeholders.

Required Skills

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • SQL
  • Excel / Google Sheets
  • Data analysis and visualization
  • Basic knowledge of HTML, CSS, and JavaScript
  • Understanding of web metrics and conversion tracking
  • A/B testing and experimentation
  • Strong analytical and problem-solving skills

Posted: September 4th, 2026