Key Responsibilities
- Analyze website traffic, user behavior, conversions, and engagement.
- Monitor key website and digital performance metrics such as sessions, users, bounce rate, conversion rate, and retention.
- Create and maintain dashboards and reports using Google Analytics 4 (GA4), Google Tag Manager, and Power BI/Tableau.
- Track and evaluate website performance and identify trends and opportunities.
- Perform A/B testing and analyze campaign and landing-page performance.
- Use SQL to extract and analyze data from databases.
- Implement and validate website tracking and analytics tags.
- Work with marketing, product, UX/UI, and development teams to improve website performance.
- Identify data quality and tracking issues and troubleshoot them.
- Provide actionable recommendations based on website and customer data.
- Prepare regular performance reports and communicate findings to stakeholders.
Required Skills
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- SQL
- Excel / Google Sheets
- Data analysis and visualization
- Basic knowledge of HTML, CSS, and JavaScript
- Understanding of web metrics and conversion tracking
- A/B testing and experimentation
- Strong analytical and problem-solving skills
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