Job Title: National Sales Manager
Location: Ideally Midlands Based, Covering the UK
Salary: c£70,000 Basic (Flexible DOE), Plus Commission + Bonus (OTE c£100k+), Company Car, Phone, Laptop, Company Pension Scheme, 22 Days Holiday, Full Product Training.
We have an exciting new opportunity available for a National Sales Manager to join a well-established, independent dealership of Construction Machinery. This is an organisation who have built up a strong reputation over the last 20 years by delivering an excellent customer experience, with a strong product portfolio on offer.
As National Sales Manager, you will take ownership of new and used machinery sales across the UK. This is a hands‑on role for someone who is equally comfortable closing deals alongside leading a small team to do the same.
Responsibilities of the Role:
- Drive new business proactively across new and used machinery sales, identifying and developing opportunities
- Lead, coach and manage a small sales team, setting clear targets and holding the team accountable to them
- Take personal responsibility for key accounts and high-value deals, staying directly involved in the sales process
- Build and maintain a structured, process-driven approach to sales management, using CRM systems to track leads, opportunities, customer history and follow-ups
- Develop and execute a sector and territory plan to grow market share across construction, industrial and specialist sectors.
Requirements of the Role:
- Proven track record in capital equipment sales across the Crane, Construction Plant, Powered Access, Material Handling, Commercial Vehicle, or Agricultural sectors.
- Demonstrable success driving proactive new business, not just managing existing accounts.
- Experience managing or mentoring a small sales team
- Strong process discipline, with confidence using CRM systems and AI tools
- Full UK driving licence, with willingness to travel nationally
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