Area Sales Manager
Location: Warrington Area (North West, UK)
Salary: £45,000 – £55,000 basic + up to £10,000 annual bonus + company car
Hours: Monday to Friday, 8:00am – 5:00pm (40 hours per week)
The Opportunity
We are seeking an ambitious and commercially focused Area Sales Manager to join a growing industrial engineering business. This role offers the opportunity to work within a well-established international organisation while playing a key role within a close-knit UK team.
Key Responsibilities
- Develop and maintain strong relationships with existing customers.
- Identify and secure new business opportunities across the UK.
- Promote and sell industrial equipment, spare parts and associated solutions.
- Conduct customer visits, product demonstrations and commercial presentations.
- Prepare and present quotations, negotiate commercial agreements and close sales opportunities.
- Understand customer requirements and effectively communicate service requests, parts requirements and minor modifications to internal teams.
- Work closely with engineering and customer service colleagues to deliver excellent customer support.
- Monitor customer orders, project progress and delivery schedules.
- Analyse sales activity, market trends and competitor developments.
- Attend industry exhibitions, trade shows and networking events.
- Maintain accurate reporting, forecasting and CRM records.
- Support the delivery of company sales objectives and business growth plans.
About You
Essential
- Proven experience in B2B industrial sales.
- Experience selling industrial machinery, engineering equipment or manufacturing solutions.
- Strong commercial awareness and technical aptitude.
- Excellent communication, negotiation and relationship-building skills.
- Ability to manage a sales territory independently and effectively.
- Full UK driving licence.
- Based within a commutable distance of Warrington.
Highly Desirable
- Experience within the hot melt equipment sector.
- Knowledge of machinery used in manufacturing, packaging or production environments.
- Strong electromechanical understanding.
- Ability to discuss technical applications and recommend appropriate solutions to customers.
Personal Attributes
- Customer-focused and consultative in approach.
- Self-motivated and highly organised.
- Results-driven with a strong sense of ownership.
- Proactive problem-solver.
- Collaborative team player who contributes positively to team culture.
Working Arrangements
This is a predominantly field-based role, with regular customer visits forming a core part of the position.
Typically, you will spend:
- 3-4 days per week meeting customers and developing business opportunities.
- 1-2 days per week in the office collaborating with colleagues and supporting team initiatives.
Package & Benefits
- £45,000 – £55,000 basic salary
- Up to £10,000 annual performance-related bonus
- Quarterly bonus payments
- Company car for business and personal use
- Opportunity to join a growing international organisation
- Ongoing training and professional development
- Long-term career progression opportunities
- Supportive and collaborative team environment
Why Apply?
This is an excellent opportunity for an experienced technical sales professional to join a business operating within a specialist industrial sector. You’ll have the autonomy to develop your territory, the support of an experienced team, and the opportunity to contribute directly to the company’s continued growth and success.
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