TikTok Shop Digital Marketing Lead – UK & Ireland

L’Occitane UK & Ireland is seeking a Digital Marketing Manager to lead the top‑ and mid‑funnel digital strategy from London (hybrid). The role centers on TikTok Shop ownership, micro‑creator content, affiliate activations, and regional collaboration to drive brand awareness, audience growth, and acquisition across the UK & Ireland.

You will manage paid social and Google platforms within a beauty/luxury retail context, work with GA4 for reporting, and partner with e‑commerce to optimise

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