HEAD OF DIGITAL – ECOMMERCE & PERFORMANCE MARKETING
We are recruiting an experienced Head of Digital to join a successful, high-growth ecommerce business and play a key role in its next stage of growth.
This is a senior, commercially focused digital role with responsibility for ecommerce growth, performance marketing, customer acquisition, paid media and conversion rate optimisation (CRO).
A key part of the role will be taking strategic ownership of a significant paid media budget, ensuring investment across Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, affiliates and emerging channels delivers profitable, incremental growth.
Working with leading specialist agencies, you’ll set the acquisition strategy, challenge performance and make informed decisions on where digital investment will generate the greatest commercial return.
You’ll also take ownership of ecommerce performance, using data, testing and customer insight to improve conversion rate, AOV, revenue per visitor and overall customer experience.
KEY RESPONSIBILITIES
- Own the digital growth, ecommerce and customer acquisition strategy.
- Take strategic ownership of a large paid media budget across paid search, paid social and other acquisition channels.
- Lead and challenge specialist performance marketing agencies to drive profitable growth.
- Optimise customer acquisition across Google Ads, Meta, Microsoft Ads, TikTok, Pinterest and affiliates.
- Own ecommerce performance and develop a continuous CRO and experimentation programme.
- Use data to improve conversion, AOV, customer value and revenue per visitor.
- Analyse CAC, LTV, attribution, incrementality and channel profitability to guide investment.
- Work closely with product, merchandising and marketing teams to maximise digital trading opportunities.
- Oversee the ongoing commercial development and optimisation of a Shopify Plus ecommerce platform.
- Identify and test new digital channels, technologies and growth opportunities.
ABOUT YOU
You’ll be an experienced digital and ecommerce leader with a strong background in performance marketing and managing significant paid media budgets.
You’ll combine hands-on knowledge of paid search and paid social with the commercial experience to effectively lead and challenge specialist agencies.
You’ll also have a strong understanding of ecommerce, CRO, digital analytics and customer acquisition, with the ability to turn data into clear commercial decisions.
Experience within a high-growth ecommerce, online retail or digitally led consumer business would be highly advantageous.
If you’re a commercially minded Head of Digital, Ecommerce Director, Digital Director or senior Performance Marketing leader looking for an opportunity to have a major impact on the growth of an ambitious ecommerce business, we’d love to hear from you.
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