Are you a talented Social Media Marketing Specialist with strong experience across both B2B and B2C social media? A well-established and highly regarded digital marketing agency near Norwich is looking for an experienced and versatile social media professional to join their growing team — offering a fantastic hybrid role where your ability to switch between business and consumer audiences will be genuinely valued.
Before applying for this role, please read the following information about this opportunity found below.
The RoleAs Social Media Marketing Specialist, you’ll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2B and B2C. You’ll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you’ll also bring solid experience of paid social — using data and insight to drive measurable results for clients across the full spectrum of their social media presence.
Key ResponsibilitiesDeveloping and implementing tailored social media strategies for both B2B and B2C clients, aligned to their individual objectives, audiences, and brand voicePlanning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accountsCreating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audiencePlanning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platformsMonitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendationsDeveloping thought leadership and professional content strategies for B2B clients alongside creative, high-impact consumer campaigns for B2C clientsBuilding strong client relationships, presenting strategies and performance reports with confidence and clarityStaying ahead of platform updates, algorithm changes, and emerging social media trends — particularly across LinkedIn and TikTokCollaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaignsWhat We’re Looking ForProven experience in a social media marketing role covering both B2B and B2C — agency experience is highly desirableStrong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising on these platforms is essentialSolid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta AdsA good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaignsProficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similarExcellent written and creative communication skills with the ability to adapt tone, style, and format across very xwwtmva different brands and audiencesA data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clientsStrong client management and presentation skillsBased within commuting distance of Norwich for hybrid working requirementsWhat’s on OfferSalary up to £40,000 depending on experienceHybrid working arrangement offering a great balance between office and home workingA creative, collaborative agency environment with a varied and exciting mix of B2B and B2C clientsGenuine opportunities for career development and progressionThe chance to work across a broad and diverse client portfolio with a talented, ambitious teamHow to ApplyIf you’re an experienced Social Media Marketing Specialist with a strong grasp of both B2B and B2C social media — and the LinkedIn and TikTok expertise to match — we’d love to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch to discuss the opportunity in more detail….