YIBI Hantang is YIBI Group’s brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation.
About the Role
We are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities.
Responsibilities
- Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
- Support product positioning and go-to-market recommendations for selected international brands.
- Evaluate potential lifestyle and category-extension opportunities.
- Translate consumer and market insights into product, positioning, and communication recommendations.
- Support China-market localization and product-market fit discussions.
- Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
- Contribute to selected pilot and market-entry projects.
Qualifications
- Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
- Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
- Strong understanding of positioning, consumer behavior, and go-to-market strategy.
- Strong analytical and storytelling capabilities.
- Experience working across international markets is highly valued.
Required Skills
- Product Marketing
- Brand Strategy
- Consumer Insights
- Category Development
- Market Research
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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