Field Sales Executive – South London

Overview

In this Field Sales Executive role, you will drive On-Trade growth for Brown-Forman across South London by cultivating and expanding relationships with independent free-trade accounts. You will lead value-led strategies, develop account plans, and collaborate with wholesale teams to extend premium brands like Jack Daniel’s, El Jimador, Gin Mare, Diplomatico, and Woodford Reserve. You will act as the regional On-Trade ambassador, engage in industry events, and coordinate with UK operations to ensure strong brand presence. Your work will rely on Salesforce for territory management and cross-functional collaboration to deliver measurable value.

Pay / Benefits

• Total Rewards
• equitable pay structures
• premium employee experience
• opportunities for growth

Responsibilities

• Expand independent On-Trade business and deepen relationships within the territory
• Develop and execute business plans with customers to drive value and volume growth
• Pursue new business by collaborating with national/regional wholesale teams and securing key accounts
• Maintain and plan customer engagements in Salesforce with strong time management
• Create high-impact Account Plans for premium influencer accounts to drive year-over-year growth
• Manage budgets and resources with Regional Sales Manager to maximise impact
• Leverage CRM tools and adhere to sales processes for efficient operations
• Uphold CSR guidelines while executing incentive programs with RSM guidance
• Represent Brown-Forman at industry events and build strategic relationships
• Collaborate across UK operations and On-Trade team to maintain a unified approach

Key requirements

• Bachelor’s Degree or equivalent experience
• IT and social media experience; MS Office and Google applications
• Strong business acumen; fluent English (spoken and written)
• Excellent communication skills (influencing, listening, presentations, writing)
• Self-starter with planning and alignment abilities
• Ability to manage multiple projects with time-bound deadlines
• Strong relationship-building and stakeholder management skills
• Collaborative, adaptable, and resilient in cross-functional settings
• Experience in wine, spirits, or luxury FMCG preferred
• Negotiation skills and a results-oriented mindset
• Analytical, commercially savvy, and problem-solving mindset

• strong communication
• stakeholder management
• collaborative teamwork
• Salesforce
• CRM
• MS Office

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