SEO & GEO Strategy Manager

Overview

In this role you craft and own the end-to-end SEO & GEO strategy for a diverse client roster, translating briefs into inventive, performance-driven plans. You’ll work with cross-functional teams to deliver integrated, high-quality SEO/GEO solutions that drive rankings, traffic, and ROI. You lead client communications, shape strategic roadmaps, and leverage data and AI tools to optimize delivery at scale. This is a central, client-facing role focused on meaningful business impact and continuous improvement.

Responsibilities

• Lead end-to-end SEO & GEO strategy for a client set in collaboration with Tech, Content and DPR
• Coordinate cross-disciplinary campaign teams to ensure strategy-aligned, ROI-focused activity
• Perform data-driven analyses using Search Console, Google Analytics to identify issues and opportunities
• Leverage proprietary AI to streamline tasks and ideation for efficient delivery
• Plan tasks with timelines, budgets, burn rates, and SLAs to ensure timely delivery
• Adhere to QA processes to maintain high-quality, branded client experiences
• Lead reporting and insights, communicating progress and impact to clients
• Be day-to-day client contact, building strong relationships and leading meetings as appropriate
• Line-manage and develop a small team of executives with regular feedback and development plans
• Recommend process improvements to continuously evolve the organic offering
• Identify client growth opportunities with the client service team for upsell opportunities
• Support new business pitches with insights and assets
• Manage invoicing and time delivery systems, ensuring accurate billing and profitability awareness
• Collaborate with line manager to understand client profitability and strategic outcomes

Key requirements

• Agency experience in a strategy-centric SEO & GEO role
• Client-facing experience and relationship-building capability
• Storytelling and presentation ability to communicate performance marketing to clients
• Strong understanding of SEO & GEO and broader digital landscape
• Organised, self-starter with attention to detail
• Strong project management skills with multiple deadlines and stakeholders
• Knowledge of key SEO & GEO tools (Google Analytics, SEMRush, Accuranker)

• Storytelling and clear communication
• Relationship building with clients and stakeholders
• Organisational discipline and attention to detail
• Google Analytics
• SEMRush
• AccuRanker

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