Head of Events Marketing – International B2B Events – London

Overview

In this role you lead the events marketing function for a portfolio of international B2B conferences. You’ll work with the Global Marketing Director to drive delegate acquisition, craft multi-channel campaigns, and optimise event websites and pricing. You’ll manage a small team, ensure ROI on budgets, and shape go-to-market strategies across key events. This is an opportunity to influence high-value events on a global stage and join a market-leading conferences organisation.

Pay / Benefits

• 20% performance bonus
• 5 weeks’ annual leave
• Health insurance
• Life insurance
• Pension scheme
• Share options

Responsibilities

• Own delegate registration and attendance across 3 large B2B conferences
• Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships)
• Implement SEO and conversion rate optimisation for event websites
• Develop pricing strategies to maximise revenue
• Manage event marketing budgets and monitor ROI
• Partner with events teams to create winning marketing strategies
• Deliver monthly performance reports to stakeholders
• Own copywriting and proofreading for external marketing materials
• Standardise measurement frameworks and track KPIs
• Implement best practices and analytics across campaigns

Key requirements

• 5+ years in B2B events marketing
• Team leadership and mentorship experience
• Proven track record of multi-channel campaigns
• Commercial acumen aligning marketing with sales and revenue
• Data-driven mindset transforming analytics into insights

• Confident decision-maker
• Strong communicator
• Curious learner
• HubSpot
• Salesforce
• Sprinklr

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