Digital Marketing Officer – External Relations – 58054 – Grade 6

Overview

In this role you will support the delivery of integrated marketing campaigns to raise the University’s global profile and research reputation. You will coordinate multi-channel activities across paid media, email, social, and offline channels, working with internal teams and external agencies to ensure timely, on-budget delivery. You will monitor performance and use data to optimise activity, producing actionable insights for stakeholders. This is a fast-paced, collaborative environment that values strategic thinking and clear communication, with a clear opportunity to contribute to the University’s global ambitions.

Pay / Benefits

• 40 days paid holiday a year
• one paid day a year for volunteering
• occupational sick pay
• pension scheme
• three subsidised day nurseries

Responsibilities

• Plan, coordinate and deliver integrated marketing campaigns aligned to strategic objectives
• Execute multi-channel campaigns across paid social, search, display, email, social, events and other channels
• Collaborate with media and digital agencies to plan, implement and optimise paid activity
• Manage CRM activities including audience segmentation, automated journeys, and lifecycle communications
• Monitor and report campaign performance using data to improve ROI
• Produce campaign reports and provide actionable recommendations
• Write and edit content for paid ads, email, social, landing pages and assets
• Support content and creative development with briefs aligned to audience insights and brand standards
• Coordinate delivery across stakeholders, agencies and suppliers with timelines and approvals
• Maintain and optimise landing pages and web content with SEO best practices
• Administer campaign budgets and financial reporting
• Work with researchers, communications and academics to ensure consistent messaging and brand standards

Key requirements

• Degree level education or equivalent experience
• Experience delivering multi-channel marketing campaigns with focus on paid media and CRM
• Experience managing digital ads across LinkedIn, Meta, Google Ads or programmatic display
• Experience with CRM platforms and audience segmentation
• Strong understanding of audience targeting, funnel-based marketing and optimization
• Ability to interpret analytics data to optimise performance
• Good project management and ability to manage multiple campaigns
• Experience coordinating with agencies and external suppliers
• Proven copywriting skills for digital channels
• Ability to translate complex information into accessible communications
• SEO optimization of digital content and landing pages
• Excellent organisational skills and attention to detail
• Confident communicator with collaborative approach
• Ability to work under pressure and meet deadlines
• Experience using CMS and CRM systems
• Strong numerical and analytical skills with campaign data
• Experience managing budgets and using financial systems
• Proactive, solution-focused with ability to work independently and in a team

• collaborative
• clear communicator
• proactive
• LinkedIn ads
• Meta (Facebook) ads
• Google Ads

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