CRM Executive

Overview

In this role you own defined areas of the B2B CRM program, guiding activation, reactivation and wallet-share growth. You work with cross-functional teams to design messaging flows, craft on-brand copy, and maintain a reliable communications calendar. You’ll analyze performance, translate data into next steps, and grow HubSpot proficiency over time. This is a fast-paced, collaborative role that shapes partner engagement and conversion at scale.

Responsibilities

• Own defined CRM areas end-to-end to drive engagement and revenue
• Build and maintain messaging flows and segmentation in HubSpot
• Create clear, on-brand copy for newsletters and campaigns
• Manage CRM sending calendar and timing of feature announcements
• Collaborate with Marketing, Customer Experience and Product to deliver automated workflows
• Develop deep HubSpot Marketing Hub expertise and best practices
• Ensure campaigns follow data hygiene standards and compliance
• Track performance and share learnings with the CRM Manager

Key requirements

• CRM exposure (HubSpot preferred)
• SQL/HTML basics a plus? HTML knowledge is mentioned as a plus; translate to requirement
• strong copywriting with on-brand tone
• data interpretation skills to derive next steps
• communication and cross-functional collaboration
• entrepreneurial, solutions-driven mindset
• ability to work in a fast-paced environment with multiple deadlines

• entrepreneurial mindset
• strong communication
• cross-functional collaboration
• HubSpot Marketing Hub
• Braze (nice to have)
• basic HTML (plus)

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