Senior Regional Marketing Manager (DACH)

Overview

As Senior Regional Marketing Manager for DACH, Benelux and Nordics, you drive regional demand and revenue by localizing global campaigns. You’ll partner with global and regional teams to translate GTM goals into local events, content, and campaigns that resonate with local buyers. You’ll manage pipeline, enable cross‑functional collaboration, and leverage data to optimise programs. This role combines strategic regional leadership with hands‑on execution, using AI-enabled content creation and local partnerships to accelerate growth and expand market presence.

Pay / Benefits

• Equity via Employee Stock Option Program
• Learning programs and coaching
• Quarterly refresh days and extended year-end break
• Monthly wellbeing and lifestyle allowance
• Inclusive parental leave from day one
• MacBook and home workspace budget

Responsibilities

• Translate global GTM goals into regional plans with local events and campaigns
• Localise messaging and content with global Lifecycle and Demand Gen teams for regional buyers
• Pipeline management with SDRs to build and manage new logo and expansion opportunities
• Cross‑functional collaboration across Sales, SDR, People Science, and Customer Success to align plans and ensure lead-to-opportunity flow
• Create and translate content using AI to scale localization
• Leverage market, customer, and competitor insights to shape regional strategy and inform global messaging
• Partner with local and global teams to run joint events and webinars to generate pipeline
• Nurture and grow local Community Chapters as a growth flywheel
• Measure performance and optimise ROI across programs and channels
• Manage local vendor relationships and ensure on‑time, quality delivery within budget

Key requirements

• 7+ years of B2B SaaS marketing experience or equivalent in the UK market
• Proven ability to build a market from the ground up to drive ARR and expand NR R, and raise brand presence in the UK
• Experience in international organisations and valuing diverse viewpoints
• Innovative, experimental mindset with calculated risk taking
• Confident with using AI and creating content to drive results
• Strong analytical skills and familiarity with MarTech tools (Salesforce, HubSpot, webinar and ABM tools such as Splash, 6Sense)
• Exceptional collaboration and communication, able to influence cross‑functional teams without direct authority
• Understanding of scaling across new logo and expansion with high‑touch field and global digital plays
• Experience with C‑suite ICP and buying committee concepts
• Native-level German and fluent English

• collaboration
• communication
• influence without authority
• Salesforce
• HubSpot
• webinar tools

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