Director of Market Research & Insight

Overview

As Director of Market Research & Insight in the Global Student Recruitment & Admissions directorate, you will lead the market intelligence function to shape recruitment strategy and portfolio development. You will translate complex data into actionable recommendations and work with faculties, digital teams, and senior leaders to embed evidence-based planning. You will identify emerging opportunities, map competitive dynamics, and help optimise the academic portfolio to enhance King’s global position. This role offers high visibility and strategic impact across undergraduate, postgraduate and online provision.

Responsibilities

• Lead the Market Research & Insight function and set the strategic direction for evidence-based decision-making
• Provide market intelligence to inform recruitment strategy, portfolio development, pricing, and growth across undergraduate, postgraduate, and online provision
• Collaborate with faculties, King’s Digital, and senior university leaders to embed insight within strategic planning
• Translate complex data and trends into actionable recommendations for senior stakeholders
• Identify emerging opportunities and understand competitive dynamics to optimise the portfolio and growth
• Help shape institutional decisions and influence across a large, complex organisation

Key requirements

• significant experience in market research, insight, analytics or related disciplines
• credibility and leadership to influence at senior levels
• deep understanding of customer behaviour, market dynamics and evidence-based decision-making
• strong stakeholder management and communication skills
• proven ability to translate insight into impact
• experience within higher education is highly desirable

• stakeholder management
• leadership and influencing at senior levels
• communication and collaboration
• market research
• analytics
• market intelligence

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