TikTok Shop – Strategy & Operations Associate, Business Planning & Operations, UK

Overview

In this role you will drive growth and operational efficiency for TikTok Shop in the UK through strategic analysis and hands-on execution. You will work across functions to diagnose business opportunities, design initiatives, and launch market-ready programs that generate measurable impact. The role blends strategy with execution, leveraging data-driven insights to inform decisions and roadmaps. You will partner with senior teams to shape the strategic agenda and monitor key performance indicators. This is a high-impact opportunity to help scale a fast-growing ecommerce business at TikTok.

Responsibilities

• Lead data-driven analyses of ecommerce performance, including merchant growth, operations, and product/content scaling
• Collaborate with cross-functional teams to design and execute strategic initiatives with both short-term and long-term horizons
• Establish frameworks to monitor KPIs, opportunities, and risks, and provide actionable business diagnosis
• Set annual/quarterly goals and implementation roadmaps; conduct regular business reviews and summarize improvements
• Act as a strategy business partner for TikTok eCommerce teams, using insights to shape the strategic agenda and drive growth

Key requirements

• Bachelor’s degree or higher
• 2+ years in strategic/analytical roles within management consulting, tech, or ecommerce
• Strong understanding of ecommerce and/or digital advertising markets
• Excellent analytical, numerical reasoning, and modelling skills with Excel or equivalent data tools
• Proactive, ownership-driven mindset with ability to work with business teams to identify challenges and implement solutions

• Cross-functional collaboration
• Stakeholder influence and management, including senior stakeholders
• Proactive self-starter with ownership mindset
• Excel
• SQL
• Python

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