Product Marketing Director – EMEA

Overview

As Product Marketing Director for a core Workiva solution area in EMEA, you will shape the market narrative, translate complex product value into clear messaging, and enable cross-functional teams to win deals. You’ll own end-to-end GTM for Finance, GRC, or an Industry domain, blending market insights with competitive intelligence to influence product direction and pricing. You will engage customers and industry leaders to anticipate shifts and position Workiva ahead of the curve. This is a high-impact, hands-on role with global and regional impact.

Responsibilities

• Define and own differentiated messaging and positioning for your EMEA solution area
• Translate complex product capabilities into concise stories for executives and practitioners
• Drive GTM strategy end-to-end from launch to revenue impact
• Create and maintain sales assets, decks, data sheets, and plays
• Enable field teams with training, content, and insights to shorten deal cycles across EMEA
• Collaborate with Competitive Intelligence to build battlecards and sales tools
• Develop content for campaigns, webinars, events, and demand programs
• Gather customer and competitive insights to inform regional strategy and product direction
• Engage with customers, prospects, and industry leaders through events and thought leadership
• Spot regulatory and market shifts early and position Workiva ahead of them

Key requirements

• 10+ years in B2B product marketing or related SaaS roles
• Bachelor’s Degree in marketing or related field
• Familiarity with European regulatory environments and multi-country GTM experience

• Storytelling ability to translate complex products into clear value
• Cross-functional influence across Sales, Product, Enablement, and Customer Success
• Customer-focused mindset leveraging buyer and market insights
• GTM strategy and execution
• Competitive intelligence and battlecard development
• Sales enablement content creation (decks, data sheets, plays)

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