senior manager, brand engagement and social media (EMEA)

Overview

As Senior Manager, Brand Engagement and Social Media at Starbucks EMEA, you will lead regional brand engagement programs, culture strategy, and partnerships that drive brand relevance and commercial growth. You will shape social media strategy, manage agency relationships, and coordinate cross-functional workstreams to translate global programs into local impact. This role blends brand experience with influencer and content marketing to scale culturally resonant activations. You will influence internal and external stakeholders and negotiate licensing terms where needed, making a tangible impact across markets.

Pay / Benefits

• 25 days holiday (plus Bank Holidays)
• Up to 10% bonus
• Flexible benefits with additional 4% for choosing perks
• Life assurance and private medical insurance
• Starbucks Global Academy access
• Free coffee weekly and 30% partner discounts on food/bev/merchandise

Responsibilities

• Lead regional brand engagement programs, activations, and partnerships to bring the brand to life in a culturally relevant and commercially effective way
• Own EMEA culture strategy and calendar, scaling global programs to local markets
• Oversee Social Media Agency relationships, strategy, and operating model for local markets
• Lead partner/licensor negotiations and establish value exchange and key terms
• Adapt and localize Global campaigns/programs for regional markets
• Coordinate with COE/US and other regions on global campaigns and manage cross-functional and outsourced delivery
• Support licensees in executing brand activations by sharing best practices and ensuring alignment with guidelines
• Promote consistent brand execution across touchpoints while respecting local market nuances

Key requirements

• Experience in brand and customer experience in retail or consumer-facing markets
• Proven track record leading large-scale activations with influencer and content marketing
• Strong strategic planning, forecasting, and business case management
• Experience leading cross-functional workstreams and stakeholder engagement
• Familiarity with license commercial agreements, key terms, and value exchange negotiations
• Ability to engage internal and external stakeholders effectively

• Excellent communication and influencing abilities
• Cross-functional collaboration
• Strategic thinking and adaptability
• Brand engagement strategy
• Social media strategy and agency management
• Partner/licensor negotiations

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