Product Marketing Manager

Overview

As Product Marketing Manager you will shape the market narrative for Wayve’s Embodied AI software aimed at automotive OEMs and suppliers. You’ll craft global positioning, drive demand, and elevate Wayve as a leader in assisted and automated driving. Working with cross-functional teams, you’ll translate complex AI tech into customer-friendly messaging and enable sales through compelling campaigns and materials. This role offers strategic impact at the intersection of automotive innovation and AI, with a mix of collaboration, content creation, and market intelligence.

Pay / Benefits

• hybrid working (London office)
• core working hours
• inclusive culture
• opportunity to shape automotive AI strategy
• collaborative, fast-paced environment
• focus on innovation and learning

Responsibilities

• Develop and implement a global product marketing strategy for Automotive AI, highlighting Embodied AI as the enabler for L2+/L3/L4 automation
• Craft a differentiating product narrative and value propositions for Wayve’s portfolio
• Monitor market trends and competitive offerings in ADAS and Automated Driving to inform positioning
• Create and execute integrated marketing campaigns to communicate vision and leadership
• Develop content and promotional materials to build trust in AI-driven driving automation
• Manage product-related marketing activities (website, digital campaigns, blogs, thought leadership, partner co-marketing, events)
• Support pipeline growth through brand visibility, awareness, and lead generation
• Collaborate with Automotive and Technical BD teams to produce sales enablement materials (presentations, analyses, demos, campaigns)
• Translate complex technical details into customer-friendly messaging; develop internal training and knowledge resources

Key requirements

• Proven expertise in strategic positioning, value proposition development, and product marketing in the automotive industry
• Strong knowledge of the full B2B marketing mix and pipeline growth for complex technical sales
• Excellent collaboration, communication, and project management with attention to detail
• Ability to prioritize and multitask across cross-functional teams including engineering and senior leadership
• Resilient, optimistic, with long-term focus and growth mindset
• Outstanding writing, editing, and content development translating technical concepts into clear messaging

• collaboration
• communication
• project management
• Automotive industry marketing experience
• B2B marketing for complex technical products
• Content development for technical audiences

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