National Account Manager – Forecourts

Overview

In this National Account Manager role, you own key customers and lead strategic and tactical plans across Beer and Softs to hit financial, distribution, and share targets. You will shape annual business plans, negotiate with partners, and drive flawless execution at the outlet level. You’ll collaborate across functions to manage promotions, forecasts, and investments, ensuring strong P&L performance and customer partnerships. This is a pivotal position in a newly formed, growth-focused business.

Pay / Benefits

• monthly product allowance
• private medical options
• life assurance
• company bonus scheme
• 24/7 GP services
• enhanced pension contribution

Responsibilities

• Develop customer-specific strategic plans and annual channel plans aligned with financial and brand goals
• Collaborate with customers to deliver best-in-class partnerships and flawless outlet execution
• Lead the annual Joint Business Plan (JBP) development, negotiation, and governance
• Deploy the Winning at the Moments of Choice (WAMOC) plan and adapt to flex requirements
• Model, negotiate, and implement cost-price changes as needed
• Forecast customer volumes with Supply Chain and ensure accurate planning inputs (Xtel/Promax)
• Build and lead an extensive customer contact strategy to uncover new opportunities
• Monitor account performance, adjust tactics, and drive cross-functional collaboration to maximize channel performance
• Manage P&L for key accounts across Softs and Beer and allocate investments accordingly
• Administer budgets in line with guidelines to maximize ROI and ensure governance
• Utilize CRM tools (Xtel, Promax, Anaplan) for all processes and data management

Key requirements

• Strong commercial acumen for JBPs and tailored account planning
• P&L ownership and volume/profit forecasting experience
• Persuasive selling and negotiation skills
• Excellent interpersonal, written and oral communication for partnerships
• Influencing style with comfort challenging and being challenged
• Proficient in priority setting, planning and time management

• strong commercial mindset
• collaboration and partnership orientation
• influencing capability
• P&L management
• Forecasting
• CRM tools (Xtel, Promax, Anaplan)

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