Overview
As Strategic Events Specialist, EMEA, you own Snowflake’s high-visibility events in the region, coordinating Snowflake-hosted experiences and major third-party conferences. You manage end-to-end delivery, from planning to onsite execution, ensuring events meet brand and business objectives. You work closely with cross-functional teams to translate plans into seamless experiences that drive engagement and measurable impact. This is a fast-paced, cross-region role with travel and onsite commitments.
Responsibilities
- Own Snowflake-hosted event workstreams from planning to onsite delivery
- Build and manage registration, track attendance against targets, and report to stakeholders
- Coordinate agendas, speakers, content, rehearsals, and session logistics
- Manage venues, catering, production, signage, and swag
- Deliver executive hospitality and customer engagement in collaboration with Sales and Field Marketing
- Support third-party conferences by managing sponsorship deliverables and logistics
- Lead post-event documentation, debriefs, and recommendations for future planning
- Track budgets, spend, POs, invoices, and vendor management
- Ensure data integrity in post-event reporting and maintain trackers and templates
Key requirements
- 3–5 years in events/field marketing or equivalent in a high-growth environment
- Proven experience owning event workstreams and onsite delivery
- Experience with B2B trade shows and tech events
- Strong organizational and project-management skills
- Ability to work with ambiguity and make independent yet informed decisions
- Independence and teamwork balance; proactive collaboration
- Data-driven approach to event performance and reporting
- Vendor and agency management experience
- Budgeting and spend tracking
- Proficiency with Google Workspace; familiarity with Salesforce, Marketo, Canva, Wrike or Asana (advantage)
- Willingness to travel across EMEA and occasional evenings/weekends
- Strong organizational focus
- Proactive and collaborative mindset
- Data-driven decision making
- Google Workspace
- Salesforce (advantage)
- Marketo (advantage)
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