Performance Marketing Specialist, Mobile

Overview

In this role you will drive mobile user acquisition with a data-driven, ROAS-first approach. You’ll own hands-on campaign creation, optimization, and scaling across major advertising platforms, while ensuring accurate attribution through AppsFlyer. You will coordinate with design teams and leverage AI tools to refine ad copy and creatives, tackling fraud prevention and analytics to sustain growth. This position sits at the intersection of performance marketing and fintech crypto, offering a chance to impact global wallet adoption and growth at a fast-moving company. You will work closely with cross-functional teams to optimize results in a rapidly expanding, global tech environment.

Pay / Benefits

• equity
• London-based role with in-office presence four days a week
• remote work up to 20 days/year
• Apple equipment provided
• Unlimited vacation policy
• Flexible work culture

Responsibilities

• Create, optimize, and scale performance marketing campaigns across Google, Meta, Apple Search Ads, TikTok and other channels
• Maximize ROAS and meet mobile UA targets
• Act as expert user for AppsFlyer ensuring data integrity and accurate attribution
• Manage creative process by briefing design teams and validating ad copy/video scripts
• Leverage AI tools for copy creation, optimization, and performance analysis
• Understand and mitigate mobile ad fraud and use prevention tools
• Self-serve data via SQL/Looker/Tableau to reduce data team dependencies

Key requirements

• 5+ years in Performance/Growth Marketing with a focus on Mobile App Growth (UA)
• Expert working knowledge of AppsFlyer
• Proven track record of ROAS-focused campaign optimization
• Experience managing monthly budgets over USD 300k
• Hands-on experience with Google, Meta, ASA, and TikTok campaigns
• Fluency in professional and technical English

• AppsFlyer
• Google Ads
• Meta Ads (Facebook/Instagram)
• Apple Search Ads (ASA)
• TikTok Ads
• SQL

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