Overview
In this role you will lead UK&I Performance Marketing and Digital Sales to drive profitable digital growth by aligning demand, investment and conversion. You will define the strategy for acquisition, sales performance and marketing effectiveness, owning digital revenue and ROI across web and app channels. You will lead a multidisciplinary team and ensure resources and activity align with business priorities. You will shape the future of digital sales through merchandising, personalisation and localisation, using data to optimise performance and influence strategic decisions. This is an opportunity to partner with cross-functional teams and external media owners to deliver measurable impact.
Pay / Benefits
- attractive remuneration
- discretionary bonus schemes
- generous travel benefits
- extensive health & well-being support
- flexible working
- Learning Hub access
Responsibilities
- Define and deliver the UK&I Performance Marketing and Digital Sales strategy to accelerate growth
- Lead a multidisciplinary team (~80 people) across Performance Marketing, Digital Sales and Analytics
- Own the marketing budget with decisions guided by customer insight and ROI
- Drive full-funnel marketing across paid media, CRM, SEO, affiliates, social, digital merchandising and ecommerce
- Collaborate with regional and central teams to align marketing, product, technology and data priorities
- Shape the future of digital sales through merchandising, personalisation, localisation and optimisation on web and app platforms
- Use data, analytics and experimentation to improve performance and inform decisions
- As part of the UK&I Marketing & Sales Leadership Team, build partnerships with media owners, agencies and technology providers
Key requirements
- Proven success leading large-scale performance marketing, ecommerce or digital sales functions in travel, retail, digital commerce or similar customer-focused industries
- Strategic thinking to translate customer needs and market trends into growth plans
- Data-led mindset with insight-driven decision-making
- Experience managing significant budgets and complex targets
- Strong relationship-building and cross-functional collaboration
- Experience leading transformation and maintaining momentum
- Track record of developing leaders and high-performing teams
- Fluent communication and ability to influence at senior leadership level
- Strategic thinking
- Relationship building
- Collaboration
- Paid media
- CRM
- SEO
…