Senior Marketing & Communications Manager

Overview

In this senior, commercially focused role, you set the strategic marketing and communications direction for Sanctuary Care and Sanctuary Supported Living. You lead a multi-disciplinary team, manage agency partnerships, and align activity with growth, reputation, and occupancy objectives. You translate customer and market insight into strategic action that strengthens the brand and improves self-funder enquiries. The role combines leadership, governance, and hands-on delivery across multi-channel marketing to drive impact at scale.

Pay / Benefits

• 33 days annual leave
• Pension matched up to 7%
• Health and wellbeing support
• Life assurance
• Flexible and hybrid working arrangements
• Learning and development opportunities

Responsibilities

• Set and lead marketing and communications strategy for the Commercial arm aligned to business priorities
• Drive self-funder enquiry generation, conversion and care home occupancy through integrated marketing plans
• Lead brand, reputation and customer communications across a national portfolio
• Translate customer, market and performance insight into clear recommendations for action
• Oversee marketing performance, budget, ROI, and continuous improvement
• Lead digital marketing, website, SEO, reviews, and customer journey improvements
• Own talent marketing to strengthen employer brand and attract staff across roles
• Manage agency and supplier partnerships to ensure quality and value
• Provide senior advisory support to operational and commercial colleagues on reputational risks and local challenges
• Lead governance across brand standards, data protection, advertising standards, and AI-generated content
• Inspire and develop a specialist marketing team and contribute to strategic projects and transformation
• Contribute to growth and customer experience improvements through strategic initiatives

Key requirements

• Senior marketing and communications leadership experience
• Strategic development of marketing and communications plans that drive growth and customer engagement
• Strong experience in self-funder enquiry generation and performance marketing in care or similar sectors
• Proven ability to lead multi-channel campaigns and manage brand, PR, content, social media and customer communications
• Experience with talent marketing/employer branding is desirable
• Ability to influence directors and senior stakeholders with clear strategic insights
• Strong analytical and commercial judgment with data-driven decision making
• Experience managing large budgets and external agencies
• People leadership experience with team development
• Knowledge of marketing governance, data protection, and responsible AI use
• Degree-level qualification or CIM is desirable but not mandatory
• Experience with CRM systems (e.g., Salesforce) is desirable

• Influencing and stakeholder management
• Strategic thinking and commercial acumen
• Leadership and people development
• CRM systems (Salesforce or similar)
• Digital marketing and performance marketing
• Website and SEO

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