Director of Brand Marketing – Beer

Overview

As Director of Brand Marketing – Beer, you will lead the long-term beer portfolio strategy and translate it into compelling brand, marketing and NPD plans. You will shape growth for core brands like Tennent’s while crafting a vision for premium beer growth across markets. You’ll manage a Brand & Innovation team, collaborate with cross-functional partners, and oversee agency relationships to deliver best-in-class work. This role sits at the heart of C&C’s beer agenda and ESG-driven, customer-centric growth ambitions. You will drive data-informed decisions that strengthen our portfolio and market leadership.

Responsibilities

• Define and develop the beer portfolio strategy across markets (owned and partner brands)
• Lead Innovation & NPD strategy for category growth and execution
• Manage beer portfolio KPIs, budgets, and resource allocation
• Oversee consumer and customer marketing plans with insights-driven approach
• Shape brand communication strategy and partnerships
• Develop and mentor a high-performing team
• Foster cross-department collaboration and stakeholder alignment
• Manage external agencies and marketing bodies

Key requirements

• Significant experience in a senior marketing role
• Portfolio/Brand management of FMCG brands
• Experience leading teams in a complex business structure
• Drinks industry experience (bonus)
• Strong consumer marketing strategy and portfolio development skills
• Commercially astute with P&L awareness
• Excellent stakeholder management and influence across levels
• Data-to-insight driven decision making and end-to-end initiative impact awareness
• Experience with brand planning, market research, and agency management
• Proven people management and leadership capabilities

• Collaborative mindset
• Strategic thinker with creative flair
• Influential and able to inspire across teams
• Brand portfolio management
• NPD and Innovation strategy
• P&L management and budgeting

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