Senior Marketing Manager

Overview

In this Senior Marketing Manager, Boxing role, you will drive end-to-end boxing campaigns for DAZN’s global product, spanning subscription and PPV. You’ll lead multi-channel strategies, partner activations, and fight-week execution, shaping how boxing fans discover and engage with DAZN. You’ll collaborate with leaders, regional teams, and boxers to bring authentic, high-impact campaigns to life. This is a hands-on role with a strong ownership culture and a clear impact on growth and brand presence in the boxing world.

Pay / Benefits

• DAZN access
• 25 days’ annual leave (+3 after 3 years)
• private medical insurance
• life assurance
• pension contributions up to 5%
• enhanced parental leave

Responsibilities

• Plan and deliver end-to-end boxing campaigns from strategy through fight-week execution
• Develop integrated multi-channel strategies across paid media, owned channels, social, content, influencer, and partnerships
• Create fight-specific strategies for major PPV events
• Localize campaigns for key markets with regional leads
• Collaborate with creative/production to produce high-quality assets reflecting boxing energy
• Develop and maintain the global boxing marketing calendar
• Build and activate strategic partnerships across media, talent, influencer, and brand channels
• Manage relationships with boxing media, promoters, and cultural platforms
• Develop fighter-led campaigns leveraging fighters’ brands and social reach
• Identify co-marketing opportunities with promoters, venues, and boxing organizations
• Lead campaigns to drive subscriber acquisition and PPV sales
• Use audience insight and performance data to inform targeting and messaging
• Oversee paid media campaigns with agencies and internal teams for optimization
• Identify opportunities to reach new audiences and convert them to subscribers

Key requirements

• Senior Marketing Manager level experience in sport, entertainment, media, or subscription business
• Genuine passion for boxing and understanding of boxing culture and fans
• Demonstrated success leading multi-channel campaigns from strategy to performance analysis
• Strong grasp of paid media, social, content, influencer, partnerships, and owned channels
• Experience in partnership marketing delivering measurable results
• Analytical mindset with ability to translate data into strategy
• Excellent communication and presentation skills for partner/leader meetings
• Experience in global or multi-market marketing and adapting campaigns across cultures
• Hands-on, high-ownership, fast-moving work style

• ownership
• strong communication
• collaboration
• multi-channel campaign management
• paid media optimization
• performance analysis

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